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Viacom hands Microsoft ad contract

Viacom s move which further rubs salt into the wounds of its dispute with Google will see Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google s DoubleClick acquisition was today cleared by the US Federal Trade Commission. Viacom is suing Google ...

BBC Worldwide adds chat to YouTube offer

that is split with YouTube owner Google. ...

Online sector fails to adopt unified advertising system

Google-owned DoubleClick and ad giant WPP have emerged as potential rivals to Donovan Data Systems, MediaTel and IMD in the race to gain support for their online planning and buying systems. The Internet Advertising Bureau s (IAB) attempt to endorse the adoption of a single planning and buying system as happens ...

Marks sees the future in a new market

another motivation - by grabbing its own share, it knocked out the risk of competitors such as Google ... ambitions for search and online advertising. "Google has a huge market share (in search), some would say ... doing to beat Google?'," he admits. "It's not about beating them; it's about creating a balance ...

Media Week 2007

director, UK sales, Google - Biggest news or development of 2007? The rise of social media and brands ... of 2007? The M A activity within the digital space. Yahoo!, Microsoft and Google spent billions ... three in digital battling it out. With the enormous investments by Microsoft, Google and Yahoo! now made ...

Letters - 11-18 December 2007

-based targeting has been on its last legs for the majority of the past year. However, developments like Google ...

Online sector fails to adopt unified advertising system

Google-owned DoubleClick and ad giant WPP have emerged as potential rivals to Donovan Data Systems, MediaTel and IMD in the race to gain support for their online planning and buying systems. The Internet Advertising Bureau's (IAB) attempt to endorse the adoption of a single planning and buying system - as happens ...

Sky.com signs new movie as debut homepage sponsor

. The broadcasting giant has search on its site provided by Google, and has worked to integrate Sky News and Sky ...

Travel buyers take time to book break

study by search giant Google and research firm comScore....in the early stages of their holiday hunt. Google's research concluded that travel brands face an increasing ...

Sky.com signs new movie as debut homepage sponsor

and property. The broadcasting giant has search on its site provided by Google, and has worked to integrate ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.