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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

Green marketers: practising what they preach?

27 Nov 2007 | by Roisin Donnelly

.com, essentially Google with a black screen. In theory, it uses less energy. Made it my default search engine ...

Scant value in BOGOFs

06 Nov 2007 | by Jane Simms

It has not been a great fortnight for TV advertising. The news that Google s revenues are likely to outstrip those of ITV1 next year followed research from IGD suggesting that buy one, get one free (BOGOF) promotions have become as effective as TV ads in encouraging consumers to try a product. Both types ...

Facebook's big sell

16 Oct 2007 | by Gareth Jones

reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...

Mature beyond its years

11 Sep 2007 | by Gareth Jones

is now turning its attention to wooing big-brand advertisers. Since its acquisition by Google for 1 ... , with consideration of the target audience. Google s video advertising model is intended to take things one step ... , Google is aiming to sanitise the YouTube experience for consumers and advertisers. As well as issuing ...

How to get ahead in marketing Part IV: Time for a story

11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller

transformation has occurred through the growth of new media. The emergence of Google, social networks ...

Google tops poll of most talked about brands

28 Jun 2007 | by Alex Donohue

LONDON - Search giant Google has edged out Yahoo! in a poll about the most mentioned social media...and compared the results against the Interbrand Top 100 Global Brands report in 2006. Google was found ... brands and services on social media websites. The top 10 brands in social media were: Google Yahoo ...

How to get ahead in marketing: Part I - Customers in charge

19 Jun 2007 | by Jonathan Turner, Lindsay Leslie-Miller

of these touchpoints assume more value than the services they are brokering - just look at Google, uSwitch or Confused ...

Marketing's Power 100

30 May 2007 | by Marketing Staff

-imitated posters. 50 Lorraine Twohill Google B Twohill s polyglot tendencies - she speaks five languages - will doubtless come in handy as Google continues its remorseless quest for world domination ... has ultimate responsibility for the marketing of all Google products in Europe, from consumer ...

Power 100 Marketers of 2007

30 May 2007

-imitated posters. 50. LORRAINE TWOHILL, GOOGLE - H Twohill's polyglot tendencies - she speaks five languages - will doubtless come in handy as Google continues its remorseless quest for world domination. It has been another ... for the marketing of all Google products in Europe, from consumer offerings to business services. 51. MIKE HOLLIDAY ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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