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Measuring a brand's image against consumer experience

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

City Republic: Sainsbury's, phone wars and the oil price

important though is Google s unveiling of the so-called G-Phone, actually a nifty bit of software which gives phone users access to Google services, for free. All they need to do is to agree to receive Google s ads. If it saves you 900 quid, or whatever, this will clearly have a big impact. Not least ...

Facebook to enter Chinese market with new site

Facebook.cn could also be aimed at avoiding the copyright issues that Google has come up against. Google ... by a firm called ISM Technologies. The name is very close to Google s email service, www ...

Google goes green with carbon footprint project

LONDON - Google is throwing its weight behind the UK's growing interest in green matters...People can use the Google Carbon Calculator to calculate their carbon footprint and choose ... of others around the UK by putting themselves on the Google UK Carbon Footprint Map and joining discussion ... . Google has also created a special version of its personalised homepage, iGoogle, relating to the project ...

Marketers ignore social media at their peril

companies need to sit up and pay attention, and follow the lead of Google in its acquisition of YouTube ...

Coca-Cola leads Interbrand league of global brands

Google, Zara, Apple and Nintendo are among this year s top gainers, while Coca-Cola failed to further grow its reputation, with its move into healthier drinks yet to take effect. Google moved up four ... ,998 6% Japan 20 Google 17,837 44% US 21 Samsung 16,853 4% S. Korea 22 Merrill Lynch 14, 343 10% US 23 ...

Microsoft extends gaming ties with EA ad deal

Mattrick, formerly the president of EA. Google has also joined the fray, acquiring in-game advertising ...

Google admits data policy is vague

LONDON - Some parts of Google's privacy policy need to be made more precise than...Peter Fleischer, Google s privacy lawyer, has told BBC News the global search engine could do ... . However, Fleischer said Google never gives identifiable personal data to third parties or advertisers. Interest in Google s privacy policy has heightened because of a working party of European Information ...

Marketing's Power 100

-imitated posters. 50 Lorraine Twohill Google B Twohill s polyglot tendencies - she speaks five languages - will doubtless come in handy as Google continues its remorseless quest for world domination ... has ultimate responsibility for the marketing of all Google products in Europe, from consumer ...

Google to ban ads for essay-writing services

LONDON - Google is to introduce a worldwide ban on ads from companies touting online essay.... Tailored essay and thesis writing will now join Google s blacklist of banned ads, which covers drugs, prostitution, weapons, fake documents, alcohol, tobacco and miracle cures . Google said the decision to ban ... around 80% of its income through Google ads, said it was a legitimate business that warned students ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.