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Measuring a brand's image against consumer experience

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

City Republic: Ford, Virgin Money and Google versus Yahoo!

for Northern Rock. Shareholders must be hoping so. It s Google and Yahoo head to head again. Although it looks less and less like an equal struggle. Both search giants report this week, with Google expected to show its revenues are now more than double those of Yahoo!. Google shares are now over $600 ...

Aston Martin tops list of Cool Brands 2007

iPod, YouTube and Google in a top 20 dominated by digital technology and online media....by the global online and digital brands, including Google in fifth, Sony PlayStation in sixth, Apple ... for their day to day necessity, such as Google, Amazon and YouTube. Cool Brands said that the report indicated ...

Burton and Thomas teamed in VW's Golf campaign

using Google Maps. The campaign will be supported by print and outdoor activity, with a direct campaign ...

Top 100 online advertisers

.83% 18.63% 11,260,845 -26.27% 25 Google 2,055,533 2080.68% 98.50% 2,086,748 829.41% 26 ...

The new marketing metric: Net Promoter Score

Google 78 n/a n/a Waitrose 73 53 20 Toyota 70 75 -5 Vodafone 67 56 11 Virgin ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.