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Measuring a brand's image against consumer experience

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

Facebook's big sell

reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...

Digital choice: Denimise the Nation

This year's campaign featured a clever call-to-action with the 'Denimise the nation' microsite. Supporters of the cause are invited to create content by uploading information, ideas and photos of their fundraising activities. The site uses Google Maps to enable users to add denim icons to mark where ...

Playtex pushes half-cup sizes in MySize campaign

, Red, Good Housekeeping, Grazia and You. The online campaign will run on websites such as Google ...

To have and to hold

an MBA in years," a global network chief admits. "They're all going off to Wall Street or Google because ...

Mature beyond its years

is now turning its attention to wooing big-brand advertisers. Since its acquisition by Google for 1 ... , with consideration of the target audience. Google s video advertising model is intended to take things one step ... , Google is aiming to sanitise the YouTube experience for consumers and advertisers. As well as issuing ...

Marketing's Power 100

-imitated posters. 50 Lorraine Twohill Google B Twohill s polyglot tendencies - she speaks five languages - will doubtless come in handy as Google continues its remorseless quest for world domination ... has ultimate responsibility for the marketing of all Google products in Europe, from consumer ...

Brands we love, brands we hate

strong showing in the most-loved list. Those that combine technology and service - Google, Amazon ... 2007 % share 1 1 Google 68.7 2 3 Nokia 39.2 3 17 Amazon 36 ...

Google's Moritz fourth in internet rich list but gaming dominates

LONDON - Internet magnate and Google board director Michael Moritz, has been ranked number four

The Work: Private View

in the cinema. Googling "bom chicka wah wah" brings up relevant Lynx content, but more could be done ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.