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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

Wyborowa promotes Polish origins in digital push

12 Nov 2007 | by Nikki Sandison

are encouraged to send an invitation and go for a protest , or in other words a drink. The site includes Google ...

Scant value in BOGOFs

06 Nov 2007 | by Jane Simms

It has not been a great fortnight for TV advertising. The news that Google s revenues are likely to outstrip those of ITV1 next year followed research from IGD suggesting that buy one, get one free (BOGOF) promotions have become as effective as TV ads in encouraging consumers to try a product. Both types ...

City Republic: Sainsbury's, phone wars and the oil price

05 Nov 2007 | by Stephen Foster

important though is Google s unveiling of the so-called G-Phone, actually a nifty bit of software which gives phone users access to Google services, for free. All they need to do is to agree to receive Google s ads. If it saves you 900 quid, or whatever, this will clearly have a big impact. Not least ...

Facebook's big sell

16 Oct 2007 | by Gareth Jones

reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...

Aston Martin tops list of Cool Brands 2007

13 Sep 2007 | by Alex Donohue

iPod, YouTube and Google in a top 20 dominated by digital technology and online media....by the global online and digital brands, including Google in fifth, Sony PlayStation in sixth, Apple ... for their day to day necessity, such as Google, Amazon and YouTube. Cool Brands said that the report indicated ...

Mature beyond its years

11 Sep 2007 | by Gareth Jones

is now turning its attention to wooing big-brand advertisers. Since its acquisition by Google for 1 ... , with consideration of the target audience. Google s video advertising model is intended to take things one step ... , Google is aiming to sanitise the YouTube experience for consumers and advertisers. As well as issuing ...

How to get ahead in marketing Part IV: Time for a story

11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller

transformation has occurred through the growth of new media. The emergence of Google, social networks ...

Coca-Cola leads Interbrand league of global brands

27 Jul 2007 | by Nikki Sandison

Google, Zara, Apple and Nintendo are among this year s top gainers, while Coca-Cola failed to further grow its reputation, with its move into healthier drinks yet to take effect. Google moved up four ... ,998 6% Japan 20 Google 17,837 44% US 21 Samsung 16,853 4% S. Korea 22 Merrill Lynch 14, 343 10% US 23 ...

Digital: Coke runs iTunes push on Google

04 Jul 2007

Coca-Cola has partnered with Google to promote its music tie-up with Apple iTunes....The drinks giant has created a branded 'gadget' that will automatically keep anyone with a personalised iGoogle homepage up to date with the most popular emerging artists featured at music.coca-cola.com Coca-Cola is promoting the initiative with an online ad campaign across Google's global content network ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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