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Brand Republic's top stories of 2007

, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... . This was after Sir Martin Sorrell hit out at Google in April, as WPP s short-term friend and long-term enemy ... on to swallow smaller network 24/7 Real Media in May, while Google has just received regulatory clearance ...

US regulator clears Google to acquire DoubleClick

LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising...The Federal Trade Commission voted to refrain from blocking the deal and said that Google ... challenge by the European Commission s Competition Unit and Google said it would not complete the takeover ... and should Google engage in unlawful tying or other anticompetitive conduct, the commission intends to act ...

Viacom hands Microsoft ad contract

Viacom s move which further rubs salt into the wounds of its dispute with Google will see Microsoft replace the current seller of Viacom s ads, DoubleClick, which Google is attempting to buy. Google s DoubleClick acquisition was today cleared by the US Federal Trade Commission. Viacom is suing Google ...

Microsoft, Google and Yahoo! fined over gambling ads

NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines...and prosecution. Google will also pay out $3m to the US authorities. In a statement, Microsoft said it had ceased accepting online gaming ads four years ago, while Yahoo! said it had not done so for years . Google said ... by Google. Under the agreement, Viacom will be able to screen online ads for its TV output, which includes ...

BBC Worldwide adds chat to YouTube offer

that is split with YouTube owner Google. ...

Google scoops Medium of the Year

Google didn’t want this award. Not because it doesn’t value the praise its successes garner; nor...But we beg to differ. There are many things that Google is not, but a medium is not one of them ... of the majority of online advertising, Google is the very epitome of the modern media machine. And what a year ... at $1.10 billion, a 29 per cent rise year on year. Google UK contributed some $661 million - 16 per cent ...

Fallon scoops Campaign's Agency of the Year

Advertiser of the Year, while Google triumphed in the Medium of the Year category. Fallon s gorilla ...

Bebo opens up platform to Facebook widgets

Bebo has moved closer to Facebook despite earlier joining Google s new alliance OpenSocial, which ... and YouthNoise. According to Birch, Bebo intends to work with Google on its OpenSocial application platform ... in the meantime. Bebo said it plans to integrate with Google s OpenSocial, which is currently not compatible ...

Media Analysis: Top 10 media brands of 2007

in the August ABCs to reach a respectable 143,700. 7. GOOGLE Last year's inclusion of the word 'Google' as a ... 'googling' of their own names. The brand, now synonymous with search, has also continued to post strong ...

Online sector fails to adopt unified advertising system

Google-owned DoubleClick and ad giant WPP have emerged as potential rivals to Donovan Data Systems, MediaTel and IMD in the race to gain support for their online planning and buying systems. The Internet Advertising Bureau s (IAB) attempt to endorse the adoption of a single planning and buying system as happens ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.