It has not been a great fortnight for TV advertising. The news that Google's revenues are likely to outstrip those of ITV1 next year followed research from IGD suggesting that buy one, get one free (BOGOF) promotions have become as effective as TV ads in encouraging consumers to try a product. Both types ...
It has not been a great fortnight for TV advertising. The news that Google s revenues are likely to outstrip those of ITV1 next year followed research from IGD suggesting that buy one, get one free (BOGOF) promotions have become as effective as TV ads in encouraging consumers to try a product. Both types ...
important though is Google s unveiling of the so-called G-Phone, actually a nifty bit of software which gives phone users access to Google services, for free. All they need to do is to agree to receive Google s ads. If it saves you 900 quid, or whatever, this will clearly have a big impact. Not least ...
it s belatedly trying to catch Google), everything else is going like a train. Microsoft s shares rose 9 ...
reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...
an MBA in years," a global network chief admits. "They're all going off to Wall Street or Google because ...
iPod, YouTube and Google in a top 20 dominated by digital technology and online media....by the global online and digital brands, including Google in fifth, Sony PlayStation in sixth, Apple ... for their day to day necessity, such as Google, Amazon and YouTube. Cool Brands said that the report indicated ...
away on the web. Martin Sorrell speaking at Google's Zeitgeist conference also in 2006, echoed this ...
subsequent $900m advertising deal with Google. These charges are firmly rejected by Jay Stevens, vice ...
However, M S is atypical of British brands. For a full analysis of how UK brands are falling behind in performance compared to French and German ones on the world stage, see this week s Marketing magazine (out Tuesday). Google has become the world s biggest brand after a 77% leap in its brand value ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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