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Measuring a brand's image against consumer experience

Virgin Mobile 5.90 6.96 1.06 n/a 16 Google Checkout 6.65 7.70 1.05 n/a 17 Motorola ... Gap 1 ING Direct 5.33 7.42 2.09 2 Cahoot 4.67 5.83 1.16 3 Google Checkout 6 ...

Digital brief: LateRooms.com adds Google mapping to website

LateRooms.com, which helps travellers find accommodation, has added Google mapping and route

New York launches $30m global ad campaign

of interactive banners ads on Google, YouTube and Expedia are also planned. Bloomberg said: Tourism ...

Thomas Cook hands creative account to Harvest Digital

including teletext.co.uk . Advertising on Yahoo!, demographic search targeting on Google and MSN ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

increased from the published figure of 653.3 million. In May 2005, in compliance with SEC rules, Google ... , the survey has estimated Google UK revenues based on a conservative extrapolation from the company's last ... have used the information newly available from Google to restate total market size since 2003 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.