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Metacafe is currently the third largest video site on the net, behind YouTube and Google Video. In terms of site visits, Metacafe trails in eighth place behind competitors including Veoh and MySpace Video, according to Hitwise s July 2007 rankings. Text 100 will aim to capitalise on Metacafe s video ...
Google is ending its agency discount scheme following pressure from advertisers for the search...The deal will see the Best Practice Funding programme, which offered £50 million in discounts for agencies running search campaigns, scrapped in 2009. Google had earmarked the discounts for agencies to invest in online training and research, but instead discovered they were passing them on to clients as a ...
talent, the Google Ad Widget hints at a deeper threat to the media status quo. It's a little bit ...
Facebook, which was set up three years ago by the Harvard graduate Mark Zuckerberg, could now become the centre of a global bidding war between Microsoft and Google, which has also been linked with acquiring a stake in the site. According to reports in The Wall Street Journal, Microsoft has approached ...
is attempting to tout some interesting trend data about its client Argos. By using Google Trends, which analyses keywords used in its search engine, the agency discovered that more Google users type in "Argos" than "porn" at Christmas time. Has typing random words into Google Trends been the secret behind the company's new ...
"Agencies don't need a subsidy. Everyone should be equal in an auction system, there shouldn't be buying clout, the value for clients is in how well campaigns perform." - Damian Burns, the head of agency relations for Google EMEA, on plans to drop its Best Practice Funding payment system to agencies "This ...
LONDON - Google is planning to hire several thousand software engineers in Europe, expanding its...According to a report in the Financial Times, Google plans to create a research and development team in Europe to match the size of the search giant s team in the US. Nelson Mattos, Google s new ... is that Google is seen as a big US company that is here to make money. There is a lack of understanding of how we ...
urging businesses to raise the issue of Google s dominance of search engines with politicians, regulators and the media. The issue centres around Google s proposed acquisition of internet advertising firm Double ...
. Online coverage by The Times ranked it as the most-read story for more than 24 hours. Yahoo and Google ...
Advertiser pressure on agencies to deliver cheaper search campaigns has prompted Google to ditch a..., bringing to an end discounts for agencies running search campaigns. Google had introduced the initiative ... for campaigns, negating the original intention of the incentive. Google is abandoning the BPF programme ... Damien Burns, head of agency relations for Google EMEA. 'Instead, they were passing it on to advertisers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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