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Opinion: Surprisingly, integration is still a hot topic

. To add to the debate, with the end of Google's BPF fast approaching, questions are also being asked ...

Interflora vs M&S echoed by more AdWords clashes

over their sponsorship of the terms 'Interflora', 'Intaflora' and 'Inter-flora' as Google AdWords ... and it is interesting to note that M S no longer appear to be bidding." The disputes have sprung up after Google ... that brand owners have so far not taken legal action to get Google to reverse the change as it is legally ...

Cheeze to handle Exclaimer's paid search and SEO account

Cheeze will be tasked with helping drive trials and sales of Exclaimer software with businesses of all sizes, Microsoft resellers and IT consultants. To achieve this, Cheeze will review Exclaimer's Google Adwords campaign and restructure the company's site for improved SEO. Pete Oxlade, group account ...

Opinion: Savvy marketers will harness the 'semantic web'

'll get many different responses to a generic search term. So if you type 'Nokia N96' into Google ... 't currently get from a mainstream search engine. Then you head back to Google to find out more about the issue ... . If you were to ask your friends 'Is the Nokia N96 any good?' you'd get opinions. On Google you ...

Omnicom agency linked to Lewis Hamilton hate site

available to view on Google. It reads: "Hamilton could not finish the Grand Prix of Brazil. We have to stop ...

EDF employs direct campaign to promote energy-saving package

will be seeded on Orange, MSN, Yahoo, Virgin Media and Google with the aim of increasing brand awareness ...

The week in Marketing: 28 October 2008

demographic. TMG launches app Telegraph Media Group (TMG) is launching an application for Google Android ...

Google TV Ads ties up data deal with CoreDirect

NEW YORK - Direct response television is set to become more accountable after Google signed a deal...advertisers to directly monitor the impact of their ads. Google TV Ads is Google's auction system for buying ... of Google TV Ads data with CoreDirect." California-based agency DirectPartners has already tried out the service. Roman Alemania, media supervisor at the agency, said: "The Google TV Ads platform added a whole ...

MySpace DIY ad system goes live

. MyAds will work on a per-click basis, much like Google's AdWords system, which generated $16.4bn ( 9bn) in revenue for Google in 2007. A basic advertisement will cost a minimum of $25 ( 14.50) depending ...

The Direct Approach: Shape up for the third age

with the brand. Google is the obvious example, but First Direct and BA also do many things well. The best ... insurance quote from a company because that brand came up first on Google, or because it's one ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.