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Google study argues ads on YouTube have higher brand impact than on TV

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing...as an online survey with a sample of 1,800 to measure the results. The move comes as Google is planning ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.