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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

. To add to the debate, with the end of Google's BPF fast approaching, questions are also being asked ...

Research 2009 keynote speakers announced

15 Dec 2008 | by Dan Leahul

-creators and innovators. There will also be representatives from Google, HSBC and the London College of Fashion. Other ...

Brightcove expands partner programme

08 Dec 2008 | by Dan Leahul

to the Brightcove Alliance are Google, Yahoo!, 24/7 Real Media, DoubleClick, AOL Video, Metacafe, Nielsen Online ...

Opinion: Brand extensions

01 Dec 2008 | by Glenn Tutssel

master of brand extensions is Google, which has built itself into one of the world's biggest brands by continually developing new offerings. Google's core values have always been finding an opening in the world ...

Cheeze to handle Exclaimer's paid search and SEO account

24 Nov 2008 | by Jacquie Bowser

Cheeze will be tasked with helping drive trials and sales of Exclaimer software with businesses of all sizes, Microsoft resellers and IT consultants. To achieve this, Cheeze will review Exclaimer's Google Adwords campaign and restructure the company's site for improved SEO. Pete Oxlade, group account ...

Jerry Yang to step down as Yahoo! chief executive

18 Nov 2008 | by Staff

-year search advertising alliance that would have seen Yahoo! profit from allowing Google-sold entries ...

Opinion: Savvy marketers will harness the 'semantic web'

10 Nov 2008 | by Jamie Riddell

'll get many different responses to a generic search term. So if you type 'Nokia N96' into Google ... 't currently get from a mainstream search engine. Then you head back to Google to find out more about the issue ... . If you were to ask your friends 'Is the Nokia N96 any good?' you'd get opinions. On Google you ...

Google and Yahoo! may walk away from search deal

31 Oct 2008 | by Staff

SAN FRANCISCO - Google and Yahoo! may call off their search advertising agreement as early as next...The deal, which would allow Google ads to appear alongside Yahoo! search results, has been ... of Justice yesterday, Google and Yahoo! could decide to walk away from the deal by the middle of next week ... are ongoing. Google spokesman Adam Kovacevich said: "We are confident that the arrangement is beneficial ...

LinkedIn launches app platform

29 Oct 2008 | by Staff

of technology companies, including Google and WordPress, to create free applications for LinkedIn user profiles.

WPP and Google offer money for online research

28 Oct 2008 | by Staff

NEW YORK - Google and WPP have joined forces to fund a grant programme aimed at supporting research...The Google and WPP Marketing Research Awards Program will begin reviewing grant applications immediately and will aim to award up to a dozen grants in the first year. Google and WPP will contribute up ... School and a non-executive director of WPP, Dr Hal Varian, Google's chief economist, and Professor Glen ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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