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Google study argues ads on YouTube have higher brand impact than on TV

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing...as an online survey with a sample of 1,800 to measure the results. The move comes as Google is planning ...

City Republic: Business as unusual?

profits tumbled to a miserable $54.3m from $151m, while arch rival Google recently reported third quarter ... with Google is on hold while the regulators take a closer look. Earlier this year Microsoft bid $33 a share ...

Marketers build brand 'me' to promote their careers

calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...

The week in marketing: 24 September 2008

prototype products and ingredients. Google phone arrives Google launched its first mobile handset ...

Interbrand's 100 Best Global Brands list includes only three UK brands

, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...

The impact of Google's first 10 years on marketing

of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...

Brands fight bloggers with 'fact' websites

out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...

Zara Phillips stars in Land Rover eventing viral

and Google Video, in the run-up to the Olympics in August and before an autumn of equestrian events ...

Land Rover mails car-match 'quiz'

The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...

Land Rover mails car-match 'quiz'

The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.