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Marketers build brand 'me' to promote their careers

calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...

Elle US cosies up to Stardoll's 8m users

investors, Sequoia Capital, which has a track record including Google and Yahoo!, and Index Ventures, which ...

Interbrand's 100 Best Global Brands list includes only three UK brands

, Toyota $34bn, Intel $32.3bn, McDonald's $31bn, Disney $29.2bn and Google $25.6bn. The top gainers from ...

Olympic sponsors miss online opportunities

Research by Synergy Digital, the joint venture between sponsorship specialist Synergy and digital specialist Altogether, found that none of the sponsors of Beijing 2008 and London 2012, which include brands such as adidas, BP and McDonald's, are ranking on the first page of Google's natural search results when ...

ShopStyle fashion site set to launch in UK

more than 2m unique users each month. Moss said: "We're like Google for the fashion world. Via ...

Power 100 Marketers of 2008: 1-50

strategy. 30. Lorraine Twohill, Google B Lorraine Twohill arrived in the UK from her native Ireland in 1999, and planned to stay for just two years. However, she now seems firmly settled at Google, which ... of the company across Europe. In her current position she oversees all Google's consumer and business marketing ...

Asda chief wades into row over Google keywords

LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating...s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ... .com and travelsupermarket.com. Lastminute.com chief executive Ian McCaig has threatened legal action over Google ...

Tesco vows not to place Google keyword bids on rivals' trademarks

LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision...of paid-search ads rocketing. From 5 May, consumers using Google to hunt for specific brands will ... of the changes to Google s policy. The changes are likely to result in a rise in the price of branded paid ...

City Republic: good news expected from Apple and Nestle

with Google, but Google wouldn t be allowed to buy Yahoo!. Another potential saviour , Rupert Murdoch ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.