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Marks & Spencer describes its journey from corporate social responsibility to sustainability

27 Oct 2009 | by Mike Barry & Lucy Calver

is not unique to M S. Many global businesses, including Nike, Unilever and Google, have recognised that the days ...

Interbrand's Top 100 global brands 2009

18 Sep 2009 | by Becky Wilkerson

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest...% US 7 Google 31,980 25% US 8 Toyota ...

And in the real world... M&S, Jaguar Land Rover, Google, Disney and more

01 Sep 2009 | by Kate Nettleton

-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Google is brokering ... carrying Chrome have already gone on sale, while Google has begun brokering similar deals with other ...

Marketers and consumers are wary of new .brand web domain names

16 Jun 2009 | by Fiona Ramsay

. These vanity URLs' are also available for Google Profiles. Wendy Tan White, marketing director of Gandi ...

Fashion brands back Luc Besson environmental film on YouTube

05 Jun 2009 | by Fiona Ramsay

, to Champs de Mars under the Eiffel Tower in Paris, to Trafalgar Square in London. Google Maps will also ...

Brands struggle in the 'free' economy

19 May 2009 | by David Benady

out that the dominant business model on the web is making money by giving things away. Skype, Google ... online means you can do it for free,' said Anderson in a recent interview. So, for example, Google makes ... , however, that while Google is highly profitable, it uses an advertiser-funded model that has driven ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

The economy may be in freefall and advertising forecasts bleak, but this year's Millward Brown Optimor BrandZ survey reveals the world's first $100bn brand - Google. While this news may be of little surprise and will provide cold comfort to struggling broadcasters (famously, the brand has never advertised ...

And in the real world: Sun-Times, supermarkets, Google, M&S

01 Apr 2009 | by Caroline Lovell

. Source: The Financial Times Google will invest $100 million in start-ups, in its first year as a venture capitalist investor, after announcing its new financing arm Google Ventures yesterday. Source ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...

Net-a-Porter founder launches discount designer website

21 Jan 2009 | by Miranda Fitzgerald

shopping has continued to grow, despite tough retail conditions on the high street. Data from Google shows ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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