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Google Earth and Facebook bring Guinness to life online

18 Dec 2009 | by Staff

LONDON - Guinness has built its latest digital activity around Google Earth and Facebook Connect...ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a ... involve and reward the consumer. The link with Google allows us to do this." Google's applications have featured in a number of other marketing deals. Google Earth and Google Maps were used by Hasbro to create ...

Big brands fail to disclose carbon-emission data

25 Nov 2009 | by Gemma Charles

LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon

Brands back lessons about online advertising for UK children

24 Nov 2009 | by Fiona Ramsay

websites,' he added. The launch of Digital Ad-wise follows the announcement last week that Google has ...

The Marketing Society celebrates 50th year by announcing 'Golden Brands' and 'Marketing Heroes'

17 Nov 2009 | by Becky Charles

LONDON - Brands including Mini and Google as well as industry figureheads such as Procter & Gamble...an enviable 80m a year on advertising. Google scooped one of the most significant awards, for the Most ... . First registering its domain in September 1997, by 2006 the verb 'to Google' had made its entry ... Google The Brand Most Loved by Customers Apple Marketing Heroes The Greatest Contributor ...

Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers

10 Nov 2009 | by Alan Mitchell

of this market. Google's stellar trajectory is just a tiny foretaste of what is to come. It reveals a new, era ...

And in the real world... Kraft, Allianz, Aer Lingus and more

10 Nov 2009 | by Matt Williams

newspaper's stories from Google as a way to encourage people to start paying for online content. Source ...

Guinness introduces new line and brings a world to life in latest ad

04 Nov 2009 | by Noel Bussey

for an Oscar for his work on The Dark Knight . Guinness has also teamed up with Google Earth to create ...

Marks & Spencer describes its journey from corporate social responsibility to sustainability

27 Oct 2009 | by Mike Barry & Lucy Calver

is not unique to M S. Many global businesses, including Nike, Unilever and Google, have recognised that the days ...

Youth marketing: four trends in reaching the CyberGens

22 Sep 2009 | by David Benady

, packs in schools and playground banter, and Yoobot become the third-most searched-for term on Google UK ...

Interbrand's Top 100 global brands 2009

18 Sep 2009 | by Becky Wilkerson

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest...% US 7 Google 31,980 25% US 8 Toyota ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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