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Opinion: Brands jostle for attention at Copenhagen climate change summit

17 Dec 2009 | by Arlo Brady

of marketing approaches was evident. Technology giants leveraged IT to create experiential exhibits - Google ...

And in the real world... GM, BBC, Google, CBS and Tesco

09 Dec 2009

engines such as Google that have put newspaper sales under pressure by offering free news online. Source ...

Shelter pushes Christmas donations with house bling website

03 Dec 2009 | by Jennifer Whitehead

makeover in a new website using imagery from the Google Street View service....The housebling.org.uk site encourages visitors to enter their postcode and find their property on Google Street View. They then have a variety of garish Christmas lights and decorations with which to festoon their houses, in a bid to create one of the blinging displays that draw locals from miles around ...

Two-thirds of UK's leading brands must do better on carbon emissions, report finds

25 Nov 2009 | by Staff

increase in 2008, while a further 250, including Google, McKinsey and Amazon, failed to publish any.... Among those brands that did not publish any data were Google and Amazon, while McDonald's and Porsche ...

Study identifies weakness in Labour Party search strategy

20 Oct 2009 | by Jacquie Bowser

of Google's listings, while the Conservatives' policies rank first or second....have optimised content on their own websites for Google . The Conservative Party tops the Political Search Index with Conservatives.com appearing in an average ranking of 1.5 in Google's natural search ... , equivalent to the bottom of the third page of Google's results. For a number of key policy areas including ...

Amnesty International raids Mindshare for new media manager

09 Oct 2009 | by Kate Magee

in the Niger Delta. Amnesty is also asking people to find a Shell station on Google Maps, and to award a one ...

Brand Health Check: Royal Mail

29 Sep 2009 | by Gemma Charles

including CityLink, TNT, UPS and DHL; and as a data provider with companies such as Google. Remedy ...

Essence creates Cancer Research UK running website

11 Sep 2009 | by Jacquie Bowser

Goldman Sachs, Dan Cobley, senior director of marketing, north and central Europe for Google, and Sean ...

, Telefónica, Google, Skype and Shell

07 Sep 2009

Google is to make concessions to European publishers and authors in an effort to stem a rising tide ...

APG Creative Strategy Awards - Skcin 'McCann Erickson London

01 Sep 2009

platform to build on for future communication. Source: Google Analytics Richard and Kathryn Clifford ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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