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Crisis-hit Eurostar discovers social media users want more than marketing

20 Dec 2009 | by Daniel Farey-Jones

on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ... topping the organic results. Google's new real-time results section in the middle of its results page ...

Big brands fail to disclose carbon-emission data

25 Nov 2009 | by Gemma Charles

LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon

And in the real world... Kraft, Allianz, Aer Lingus and more

10 Nov 2009 | by Matt Williams

newspaper's stories from Google as a way to encourage people to start paying for online content. Source ...

Lonely Planet tests trip planning Google Wave app

21 Oct 2009 | by Jacquie Bowser

LONDON - Guidebook publisher Lonely Planet has been trialling a trip planning tool through Google...Google Wave , which was made available to around 100,000 beta testers at the end of September, allows participants to have interactive discussions in real time. The Lonely Planet application, called ... products available for Google Android handsets, launching a series of Compass Guide applications ...

Andrew Walmsley on Digital: Travel problems

29 Sep 2009 | by Andrew Walmsley

when the long-awaited upturn finally appears. A study conducted earlier this year by Google ...

And in the real world... Whitbread, Royal Bank of Scotland, NatWest, Orange, T-Mobile and more

08 Sep 2009 | by Noel Bussey

in the European Union's 27 countries, partly in response to Google's controversial plan to digitise the world ...

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

through to specific places,' he explains. Several web analytics packages (including the nascent Google ...

Moonlighting marketers: from vibrators to boutique hotels, marketers apply skills to their own brands

21 Jul 2009 | by Nicola Clark

of running the hotel, from PR to HR. He can also be found obsessing over Google AdWords and how best to host ...

And in the real world... Microsoft, Google, Primark, BA and more

14 Jul 2009 | by Noel Bussey

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News

13 Jul 2009 | by Noel Bussey

Microsoft is set to broaden its battle with Google this week as it pushes ahead with online versions of some of its core software, including final plans for a "cloud" operating system designed to extend Windows to the internet. Source: Financial Times General Motors Co. kicked off a new era ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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