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UK search marketing spend up 11%

to increase online activity during the busy Christmas trading period Google grew its overall UK market share from 82.6% to 88.2% year on year, largely as a result of its Google Content network which grew by 300% year on year. The increase in market share by Google was in part at Yahoo!'s expense. Its market ...

The Week: City News - Google revenues hit $5.5bn

Google's global ad revenue rose to $5.5 billion in the fourth quarter of 2008, a year...Ad revenues from the search giant's own websites made up $3.8 billion of the figure, while ad revenues from its network of websites contributed the remaining $1.7 billion. However, Google did suffer a decline in profits in the quarter, the first time that it has ever done so. Total revenue generated from ...

Opinion: Time to move on from acquisition to marketing programmes

by its cost-effectiveness in terms of acquisition, but type "loans" into Google and you'll be presented ...

YouTube head Jonathan Gillespie departs in middle of ad initiative

LONDON - Google has suffered a setback in its move to monetise YouTube, with the departure...The search company said it had no replacement for Gillespie when he leaves to take up his new position as commercial director at the radio business in April. But a spokesman said Bruce Daisley, head of agency sales, remains in place as a senior contact for advertisers looking to work with Google ...

Jonathan Gillespie quits Google to join GMG Radio

LONDON - GMG Radio has appointed Jonathan Gillespie, Google UK's head of YouTube and display

Film Council launches 'Google for films' search service

With the aim of encouraging legal downloading of films, the site is being pitched as a Google for films' and is free to use. FindAnyFilm.com was developed by digital agency Blue Barracuda, which won the brief following a competitive pitch last year. The agency will market the site through a mixture ...

123WebTV launches widget for internet giants

and former BSkyB managing director Ian West, has launched applications for Facebook, Google, Microsoft...it on their blog. With the iGoogle Gadget users can search through content from their Google homepage. The gadget ...

Marketers need to be wary of price comparison sites

, Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search married with SEO that ensures a good Google ranking for CFS' site. 'You always have to be aware ...

YouTube attempts to take on TV advertising

LONDON - Google needs big brands on its side if the video-sharing site is to bear fruit...Google has axed search commission for agencies in favour of encouraging new advertising investment ... . The big strategic shift comes as no great surprise - reams of reports have highlighted Google's need to justify its $1.6bn gamble on video-sharing site YouTube. Last October, Google's head of YouTube, Jonathan ...

Marketing Mole: Who does Google think you are? - Dominic Chambers, Marketing director, LG

- The second and third results do refer to LG's Dominic Chambers, but date from 2006 and 2007, when he was at Vodafone. Verdict: Having a high-profile 'Google-ganger' always presents a challenge but the lack of recent results for Chambers in the top five is disappointing. Inaccurate hits appearing above ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.