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Zoopla secures cash for marketing investment

15 Dec 2010 | by Daniel Farey-Jones

The whole sum will be used for the return of the same creative (above) that Zoopla used in its first TV advertising campaign, which launched in August. The campaign resulted in a 44% month-on-month lift in the number of searches on Google for Zoopla. The company is continuing to work with creative ...

Coca-Cola to launch global Christmas campaign across 90 countries

04 Nov 2010 | by Staff

Exposure Television, outdoor, online, in-store, cinema, on-ground Ads by Google ...

Freeview wheels out talking TV and teapot

29 Oct 2010 | by Sara Kimberley

feature pre-roll ads on ITV.com, TV Guide and AOL; website takeovers on MSN and Radio Times and Google ...

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

the jargon and hyperbole with Google. I look online at some independent "what TV" websites, read some product ... of suppliers' websites and go back to Google to see if there is a voucher code to be had. I also pop into a few ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

was a desktop or laptop from which Google served as a window to the world. But now approximately 15 per ...

Get Real

15 Oct 2010 | by Rik Haslam, RAPP

they're treated like fools, as countless social media horror stories show. Google "Motrin social ...

Greater Insight: Strength in depth

28 Jul 2010 | by Ronnie McBryde, Mintel

. Of course, we all want to cut costs. Finance departments would like us to think that everything is on Google ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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