23 Dec 2010
| by Ed Owen
and encourage brands to come to O2.
Few handsets have NFC at the moment the new Google/Samsung Nexus ...
21 Dec 2010
| by Daniel Farey-Jones
Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games". SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv. The sales house launched ...
17 Dec 2010
| by Sarah Shearman
and its impact on brand image.
Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space.
Shuvo Saha, leader of FMCG at Google UK, said: "By ...
in the power, reach and effectiveness of online video."
Earlier this month, Google launched a new ...
16 Dec 2010
| by John Reynolds
appointed two new board members, Flipboard entrepreneur Mike McCue, and the boss of Google-owned digital ad ...
15 Dec 2010
| by Rosie Sayers
Following Google's recent algorithm changes to combat retailers looking for negative feedback...rankings.
Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ...
to be responsive, but might now be worsening their Google standing as well.
Of course, tracking sentiment is hugely difficult as it s such a subjective arena. But Google has the resources to make a genuine effort ...
10 Dec 2010
| by Rory Sutherland
, and that ability to invite consumers to come to your brand is something we ve always longed for. Google and portals ...
10 Dec 2010
| by Gareth Jones
rolled out impressive integrated campaigns for Google Chrome and Toyota, as well as standout digital work ...
09 Dec 2010
| by Sarah Shearman
or joining Facebook or Google.
No successor has been announced by Twitter, and it is unclear if Goldman ...
was product manager at Google for more than three years. His departure follows that of chief executive Evan ...
08 Dec 2010
| by Mark Palmer
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing...Groupon - a two year old online couponing business - has turned down a $6bn offer from Google . Just remember: News Corp bought MySpace for $580m; Google bought YouTube for $1.65m and DoubleClick ...
, but turning them into hardnosed marketing tools is less easy.
Google knows its brand preference ...
07 Dec 2010
| by Sarah Shearman
Brands with poor online customer relations are to be penalised by Google following changes to its...user experience. These will consequently appear lower in search results, which, according to Google, will benefit online consumers.
Google said it made the change in response to a US newspaper article ...
reviews and ratings alongside search results is 'still on the table'.
Google is currently being ...