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O2 plans Near Field Communication launches in 2011

and encourage brands to come to O2. Few handsets have NFC at the moment the new Google/Samsung Nexus ...

Miniclip to move ad sales to SunChaser

Miniclip.com has 3.2 million UK unique users according to ComScore and is ranked first on Google for the search term "games". SunChaser will take over the account on 1 February, adding Miniclip to the two other publishers it represents, The Student Room and Justin.tv. The sales house launched ...

L'Oréal Luxury launches major foray into online display with YouTube

and its impact on brand image. Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space. Shuvo Saha, leader of FMCG at Google UK, said: "By ... in the power, reach and effectiveness of online video." Earlier this month, Google launched a new ...

Twitter valued at $3.7bn in latest fundraising

appointed two new board members, Flipboard entrepreneur Mike McCue, and the boss of Google-owned digital ad ...

Think BR: Reputation matters, to Google

Following Google's recent algorithm changes to combat retailers looking for negative feedback...rankings. Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ... to be responsive, but might now be worsening their Google standing as well. Of course, tracking sentiment is hugely difficult as it s such a subjective arena. But Google has the resources to make a genuine effort ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

, and that ability to invite consumers to come to your brand is something we ve always longed for. Google and portals ...

Digital Agency of the Year: Dare

rolled out impressive integrated campaigns for Google Chrome and Toyota, as well as standout digital work ...

Twitter VP of product announces departure

or joining Facebook or Google. No successor has been announced by Twitter, and it is unclear if Goldman ... was product manager at Google for more than three years. His departure follows that of chief executive Evan ...

Think BR: Google's Groupon bid is a nod to where marketing spend is headed

Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing...Groupon - a two year old online couponing business - has turned down a $6bn offer from Google . Just remember: News Corp bought MySpace for $580m; Google bought YouTube for $1.65m and DoubleClick ... , but turning them into hardnosed marketing tools is less easy. Google knows its brand preference ...

Google boosts 'nicer' brands with algorithm changes

Brands with poor online customer relations are to be penalised by Google following changes to its...user experience. These will consequently appear lower in search results, which, according to Google, will benefit online consumers. Google said it made the change in response to a US newspaper article ... reviews and ratings alongside search results is 'still on the table'. Google is currently being ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.