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Omnicom strengthens Google ties with global partnership

giant Google today (15 July)....of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over the next few years. In exchange, Google will work to create a "global trading desk" that will allow the advertising network to help Omnicom purchase ads more easily on Google s ad exchange. The internet firm ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.