Campaign Promotion: The Big Digital Debate: how to create value from digital
03 Dec 2010
Connected TV. If you look where Apple and Google TV are going - the most interesting thing ...
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Media: Double Standards - 'Why wouldn't you want a "gorilla" to live online?'
03 Dec 2010
and Google TV will quickly disrupt how we view and appraise what is TV and what is video. IAd and other rich ...
The Big Digital Debate: How to create value from digital
02 Dec 2010 | by Noelle McElhatton
hate to agree with Grant but he s right about Connected TV. If you look where Apple and Google TV ...
Internet Christmas paves the way for media owners' e-tail future
02 Dec 2010 | by Stephen Armstrong
then anyone can. You go onto Google and you see tons of similar offers. Why come to me and where s my margin ...
Red backs fashion site with integrated ad drive
02 Dec 2010 | by Sarah Shearman
been designed with a Google-style search box to illustrate Red's 'edited choice' strategy, which aims ...
Whyte & Mackay invites agencies to pitch for UK ad account
02 Dec 2010 | by Matt Williams
Hunt" campaign that challenged consumers to use clues hidden on Twitter and Google Maps to track down ...
Think BR: Trading places
02 Dec 2010 | by Carsten Lind
or the timetable for the nearest bus or train station. Google s search experience is driving its location ... to their data and can provide not only a Google Map but also directions to the closest store. By searching ...
Google's YouTube to let users choose ads with TrueView
01 Dec 2010 | by Arif Durrani
Google has tonight launched a new advertising service for YouTube called TrueView, which lets...YouTube viewers can now skip video ads after 5 seconds, and an advertiser only pays when the viewer has watched the full ad or 30 seconds, whichever is shorter. Google claim TrueView offers clear benefits to both users and advertisers, as it gives viewers choice and control over which advertiser ...
Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
, following its appointment in June this year. Ads by Google Copyright Campaign ...
BBH Asia-Pacific launches global Vaseline campaign
01 Dec 2010 | by Angelia Seetoh
Whitening and Vaseline Total Moisture. Ads by Google Copyright Campaign Singapore ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
