Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
. Along with Hoover and Google, Xerox is one of those rare brand names that has become an everyday verb ...
friends. Given that Apple, BT, Google and virtually every other technology company worth its salt ...
. Along with Hoover and Google, Xerox is one of those rare brand names that has become an everyday verb ...
, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...
is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...
What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...
and Google are all investing in various hardware, software and partnership models. Will this future TV ...
in good stead. Favourite campaign: Comparethemarket.com Favourite brand: Google. 'It's so simple ...
the UK business. 72. Obi Felten, Google As director of consumer marketing, EMEA, Felten has had little downtime. She has been responsible for promoting Google's product offering, including its search ... spent the first few months of the year overseeing the launch of Google Chrome in eight European ...
they are in print". Spring said the two things driving this consumer centricity were Google-centricity and data ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.