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OMD's Jankowski jumps ship to head MasterCard

19 Nov 2010 | by Benjamin Li

China was not available for comment. Ads by Google Campaign China ...

Retailers top consumer trust as banks lose out

28 Oct 2010 | by Andrew McCormick

Waitrose 23 Morrisons 24 Argos = First Direct = Halifax 27 Microsoft 28 Google = Santander ...

BEST GLOBAL BRANDS 2010: Google goes from strength to strength

16 Sep 2010 | by Arif Durrani

Google continues to go from strength to strength as a brand, after being named the biggest climber

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

16 Sep 2010 | by Mark Banham

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google..., with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company ... MICROSOFT 60,895 56,647 7% 4 7 GOOGLE 43, 557 31,980 36% 5 ...

Google's search switch sparks 'bid spike' fears

10 Aug 2010 | by Sarah Shearman

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...the permission of the owner Google recently enforced a similar change in policy in the US and, according ... . Google s decision has prompted a backlash from some of the UK s biggest brand owners. Ian Armstrong ... relationship with brands. However, it would be brave for anyone to turn away from Google altogether." Tom ...

Paper Round (28 July) - Which brands are advertising in the national press?

28 Jul 2010 | by Sarah Johnson

Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone Warehouse runs a full page in The Sun highlighting apps available on its network for the Samsung, HTC ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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