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'Say goodbye to brand managers', says marketing specialist

05 Nov 2010 | by Sarah Shearman

in the decision-making process. Using the success of Google as inspiration, van Belleghem said companies should ... of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed ...

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

friends. Given that Apple, BT, Google and virtually every other technology company worth its salt ...

Helen Edwards on Branding: Xerox means business

13 Oct 2010 | by Helen Edwards

. Along with Hoover and Google, Xerox is one of those rare brand names that has become an everyday verb ...

Reinventing marketing: Nothing must detract from building trust in your brand

13 Oct 2010 | by Alan Mitchell

- such as Amazon, Apple, Dell, easyJet, Facebook, Google, IKEA, Nike, Starbucks, Tesco, Toyota, Virgin and Wal ...

Google rules (so does Apple and Microsoft), as tech-savvy Aussies snub Vegemite and Toyota

23 Sep 2010 | by Staff

Campaign Brief has the story of how Australians have gone tech mad as brands including Google

Advertisers protest after Google changes European keyword policy

15 Sep 2010 | by Daniel Farey-Jones

Four European advertiser bodies have criticised Google's introduction of a new trademark policy.... Referring to the reaction to Google's introduction of the same policy in the UK in 2008, ISBA said Google ... Google spokeswoman responded to the claim that advertisers were not consulted by pointing out ... " the change. It also accused Google of failing to consult brand owners and labelled its new policy "premature ...

Paper Round (28 July) - Which brands are advertising in the national press?

28 Jul 2010 | by Sarah Johnson

Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone Warehouse runs a full page in The Sun highlighting apps available on its network for the Samsung, HTC ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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