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Disney and Fiat first to run ads on Google images

30 Nov 2010 | by Sarah Shearman

on Google....The service allows brands to serve display ads in Google s image-search listings in the UK and US ... Converse is running ads on the US equivalent. Google plans to extend the service to further markets ... Google search results page. Google said the image-based ad format is crucial because it enables brand ...

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

friends. Given that Apple, BT, Google and virtually every other technology company worth its salt ...

Nissan creates 'first-ever' Flash-enabled phone app

18 Oct 2010 | by Ben Bold

The Nissan Juke Power-Up app, which has been developed by the research and development arm of French agency Digitas, is available online. Consumers can view it via their phone s browser rather than downloading it from an app store. It is aiming the app at owners of Google Android phones. Android 2 ...

Helen Edwards on Branding: Xerox means business

13 Oct 2010 | by Helen Edwards

. Along with Hoover and Google, Xerox is one of those rare brand names that has become an everyday verb ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

16 Sep 2010 | by Mark Banham

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google..., with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company ... MICROSOFT 60,895 56,647 7% 4 7 GOOGLE 43, 557 31,980 36% 5 ...

Google's search switch sparks 'bid spike' fears

10 Aug 2010 | by Sarah Shearman

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...the permission of the owner Google recently enforced a similar change in policy in the US and, according ... . Google s decision has prompted a backlash from some of the UK s biggest brand owners. Ian Armstrong ... relationship with brands. However, it would be brave for anyone to turn away from Google altogether." Tom ...

Paper Round (28 July) - Which brands are advertising in the national press?

28 Jul 2010 | by Sarah Johnson

Samsung and Sony Ericsson run their own ads across today s papers, pushing various apps and the services they provide, including YouTube, Facebook and Google. Mobile phone retailer Carphone Warehouse runs a full page in The Sun highlighting apps available on its network for the Samsung, HTC ...

Road to Recovery Client Q&As: Mark Simpson, marketing director, Ford of Britain

12 Jul 2010 | by Noelle McElhatton

as reformulating our natural search. We re working openly with Google and are about to launch a YouTube channel ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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