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Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Google+ 'Tom' by Adam & Eve

Google has launched the first UK TV ad for its Google+ social network....The 90-second commercial, called ''Google+: Tom", features the actor Benedict Cumberbatch reading The Seven Ages Of Man , from As You Like It by William Shakespeare. It follows the life of "Tom" as he lives and shares on the Google+ platform. The ad was launched during ITV's Britain's Got Talent ...

Irn-Bru signs up to YouTube's TrueView ad format

. Dara Nasr, head of agency sales, YouTube and display, Google said the YouTube campaign is "a great use ... impetus on advertisers to use good content for pre-roll advertising. Last year, Google revealed ...

Telegraph wins IAB's first Future Format award

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win...enabled for both Flash and HTML5, and is powered by Google's DoubleClick. There were 18 entries in total for the award. Other companies to be shortlisted were AOL for Project Devil; Google DoubleClick ...

Unilever's Weed talks media connectivity and consumer behaviour

giants Google and Facebook. Underlining the importance in being prepared for such shifts in media ...

Culture Changes Everything

: the iPad, smartphones, wi-fi, 4G, Google+, app explosion and group-buying platforms. Of all the digital ...

What makes a great marketer?

Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

brands' ad campaigns, pointing to recent TV drives by Google and French Connection as examples of good ...

AnalogFolk: The wisdom of friends

", and there are some new buttons being rolled out by Facebook and Google to encourage a much more direct personal ... and landmark addition is from Google. The search giant is looking to tap into the wisdom of friends ... friends, when they are specifically searching for it. To begin with, Google "+1" buttons will only ...

Saint@RKCR/Y&R: Nothing new about innovation

to companies such as Google with its famous 20 per cent rule , responsible for such innovations as Gmail and Google Maps. And, finally, we looked at the new breed of tech start-ups with their flexible structures ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.