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Think BR: BrandZ shows why technology matters

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

Think BR: Failing better

brands are the great inspiration here, of course. Google, Apple, Skype, Amazon - they re pretty good ... tolerance for failure than we ve assumed in the past. Google has launched plenty of products - Buzz ...

Trading places: this week's people moves

stable, as well as 220 Triathlon. ( Media Week ) Telefonica Digital has appointed senior Google ...

Think BR: The new era of emotive advertising

, alongside Google s Dear Sophie ad, about which Google s VP stated: "If we don t make you cry, we fail ... way to portray a million - or in Google s case billion - dollar business than as a friend with the same morals, values and drives as the public. Again, take Dear Sophie by Google. The whole advert ...

Think BR: Why we are all so over Innocent

to recall. Subtract - if less is more, take things away like Google did with its home page, or Ikea ...

Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission

, but fascinating, schedule. The companies included Facebook, LinkedIn, Google, Warner Brothers, Twitter ... that failure is part of the journey to success. Alberto Savoia, engineering director at Google, said "You ... , they change it. Google has even gone a step further, and says it's no-longer about prototyping, it's about ...

Trading places: this week's people moves

A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P...amid the shake-up. ( Marketing ) Media Google 's Bruce Daisley has been poached by Twitter ...

Think BR: What the L'Oreal v eBay case means for brand owners

offered by search engines such as Google, so when an internet user enters the name of a brand as a search ...

Trading places: this week's people moves

from 1 November, until a permanent chief executive has been appointed. (Media Week) Google ... Matt Brittin who has been promoted to a senior European role. The reshuffle of senior Google executives has been prompted by the promotion of Philipp Schindler , Google s current vice ...

From DM Bulletin to Data and Direct Bulletin

that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.