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Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Sector Insight: Cider

22 May 2012 | by Jane Bainbridge

-trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Brand barometer: Car insurers, which one is most prominent online?

18 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Sector Insight: betting shops

15 May 2012 | by Jane Bainbridge

of premises {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US m) {"dataSourceUrl":"//docs.google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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