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Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

The truth about youth: Do you know Generation Z?

seriously and have strong partnerships with companies like Facebook and Google. Our on-pack campaign to win ...

Brand barometer: Fast-food chains, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Digital killed the marketing star

into digital,' he told analysts last month. 'With things like Facebook and Google, we find that the return ...

Hall of Fame shortlists finalised and deadline extended

Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ...

Trading places: this week's people moves

director Steve Vranakis is leaving the agency to join Google Creative Lab as a creative director ...

Apple usurps Google as most valuable global brand

Apple has leapfrogged Google and IBM to become the world's most valuable brand, according...and risk profiles, to arrive at a brand's value. Google's brand value slipped by 2% to $111.5bn ( 67.9bn ... ) 1 2 Apple 153,285 2 -1 Google 111,498 3 -1 IBM ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.