to remove filtersThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Brand barometer: Tablets, which one is most prominent online?
11 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
Heavy marketing to drive Samsung Galaxy S III 'designed for humans'
04 May 2012 | by Matthew Chapman
will run on Google's Ice-Cream Sandwich Android operating system and will be NFC-enabled. The gaming ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers...., in simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came ... Google's Invite Media platform to display ads. Leading the way Pierre Naggar, managing director ... 's AppNexus (previously AdECN) and Google's Invite Media (also known as Ad Exchange). Both platforms were ...
RIM launches BlackBerry 10 prototype
02 May 2012 | by Sarah Shearman
marketshare from Apple and Google, by releasing 2,000 prototypes of its new device.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
