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Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...

One customer's journey

17 May 2012 | by Stephany van Willigenburg, Google UK

, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ... with Google, there's always something new and this time it's Attribution and Conversion, plus an update ... Fleur Bennett from Google (Admeld) for one quick glass of wine on the way to meet my husband for dinner ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

How M&C Saatchi finally got its global act going

10 May 2012 | by John Tylee

heightened, he suggests. Moreover, it has added names such as Google, Vertu, Garmin, Etihad and Siemens ... Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...

Connected television has finally arrived. But are advertisers ready?

10 May 2012

. And Google and Apple are making set-top boxes and TVs to bring new services to the big screen ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay

of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take credit for an amazing turnaround. Crucially, brands are joining in numbers: Aviva, Barclays; Google ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers...., in simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came ... Google's Invite Media platform to display ads. Leading the way Pierre Naggar, managing director ... 's AppNexus (previously AdECN) and Google's Invite Media (also known as Ad Exchange). Both platforms were ...

Russell Davies: If we keep data, we have responsibility for how it is shared

03 May 2012 | by Russell Davies

But, yesterday, I came across a blog post that made all that trivial stuff deeply real. It was written by Dan Hon, the global interactive creative director, Nike, at Wieden Kennedy Portland. You can find it by Googling Dan Hon and adding the phrase "data saved my life" - which is, in this case, only a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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