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Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Sector Insight: Cider

22 May 2012 | by Jane Bainbridge

-trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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