Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
-system and Google Earth-powered satnav. Cinema ads are running throughout 'Oscar season', at films including ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Google to launch 'own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through...The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation ... Communications Commission, with testing due to take place in Google's Mountain View headquarters in California ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Mainstream brands built without the aid of TV advertising abound these days. One need look no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black's and Ben Jerry's. Nonetheless, TV continues to hold a powerful attraction for marketers, and more than ...
Groupon reins in marketing spend as it reports loss of $42.7m
09 Feb 2012 | by Sarah Shearman
in the US since Google in 2004, which at the time was valued at nearly $13bn ( 8.2bn). According ...
BA suitcase race highlights Olympic spirit
07 Feb 2012 | by Daniel Farey-Jones
's Facebook page at 11am, followed an hour later on its Google+ page. BA is stepping up its awareness ...
Brand barometer: Men's deodorants - which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
using online tools (e.g. Google Adwords). For this research, the audience segmentation of interest ... country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK) to find the key ...
Finding the 20 biggest things that happened online in 2011
02 Feb 2012
THAT HAPPENED ON THE INTERNET IN 2011 1. Chris Milk's gorgeous HTML5 Google Chrome experiment ro ... ": Google exec's quip on the marriage of Nokia and Microsoft in the smartphone wars. 6. The Anonymous ... - to critical disappointment. 10. Google plays an April Fool's Day joke on typography nerds by serving search ...
Top Gunns: The Gunn Report 2011
02 Feb 2012
. Tellingly, a newcomer to the table, Google, came third. (And maybe Google should get a special prize in 2011 ... (Portland) 14 5= Google Chrome "speed tests" BBH (New York), Google Creative Lab (NY) 13 ... 3= Google Chrome "speed tests" BBH (New York), Google Creative Lab (NY) 14 3 ...
How can UK ad agencies do better at Cannes this year?
02 Feb 2012
Porter Bogusky, Wieden Kennedy and even Google Labs. Indeed, in the past two years, the UK has won ...
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