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Google launches behavioural targeted advertising

LONDON - Google has launched a new behavioural targeted advertising system on the search engine...relevant. Google has said that users will have the choice to opt out of the advertising cookie ... -out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...

The Week: Media news - Google mapping launches

Google has launched a tracking service, Google Latitude, which allows users to see where a person...The opt-in service allows mobile users to share their location by inviting their friends and family to join Google Latitude. Once they accept the invitation, they can call, text, e-mail and instant message their friend by clicking over their profile picture on the map. The service offers directions ...

Media Lifeline: Google's ad sales

September 2001: Having just launched google.co.uk, Google prepares to ratchet up its UK commercial ... sales. Omid Kordestani, Google's US-based vice-president of business development, says he is optimistic ... sales house ids, is appointed as the managing director of Google UK. In June, Burns announces she ...

The Week: Media News - Search engine spend rises

The results also demonstrated that Google improved its overall UK share of the search market from 82.6 per cent to 88.2 per cent year on year. Google's increased share was at the expense of Yahoo!, which saw its share drop from 13.9 per cent to 8.4 per cent year on year. ...

The Week: Media News - Search engine spend rises

The results also demonstrated that Google improved its overall UK share of the search market from 82.6 per cent to 88.2 per cent year on year. Google's increased share was at the expense of Yahoo!, which saw its share drop from 13.9 per cent to 8.4 per cent year on year. ...

McCann ComputerTan hoax gets record hits

,000 references on the search engine Google in the first full day of activity. CBS Outdoor cross-track projection ...

The Week: Media news - Google offers YouTube ads

Google is to offer advertisers a series of homepage takeover-style ads on YouTube in an attempt...Since taking over YouTube, Google has struggled to find a way to make it pay. The new options include click-to-play expandable homepage video ads, costing £32,000 a day. Others include mastheads and 30-second auto-roll ads. Cadbury, Barclaycard and Apple are among the advertisers to have trialled ...

The year ahead for ... media agencies

speculation. Maybe Google will have worked out that it's actually a sound long-term acquisition. And so to online: a sector unlike other defined media sectors. There is search (and this largely means Google ... will remain. The only certain winner seems to be Google but with the best practice funding disappearing ...

The year ahead for ... outdoor

thousand per cent higher than on previous models). Throw in the Google phone and we're looking at a radical ...

The year ahead for ... radio

.fm on the iPhone and Android Imeem on Google's G1 mobile. But, ultimately, the issue for radio isn't deciding ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.