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Profile: Anna Rafferty, managing director, Penguin Digital

The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ...

Andrew Walmsley on Digital: A little more conversation

down both Google and Facebook as suitors, launched a thousand croissants and become one of the internet ... : both Bing and Google index Twitter, and the up-to-date nature of the content drives it right up ...

Andrew Walmsley on Digital: Timing is everything

, low-volume and as much between consumers as between them and the brand. Google is a window ...

Andrew Walmsley on Digital: Best behaviour

, Google uses users' search data to determine which ads to display on its content network. Cleverly ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

became increasingly commoditised? Would Google cast them aside and deal direct with clients? Would ... income with more defensible services. For smart agencies, Google has always been an opportunity ...

Radio faces online frontier

applications for the iPhone and Google handsets, but recognise that there will always be a steady stream of new ...

Andrew Walmsley on Digital: Kangaroo's global contest

. It is not alone, however. YouTube has been a web phenomenon, not least due to its $1.6bn price tag when Google bought it in 2006. Since then, Google has pushed the product hard, and its predicted revenue for 2008 ...

Digital & Direct: Orange boss urges total budget switch to online

of music and film widgets on Facebook and Bebo. Orange faces challenges online - a Google search ...

Opinion: The Marketing Society Forum - Can established brands work on social networking sites?

MAYBE - DAN COBLEY, DIRECTOR OF MARKETING, GOOGLE UK There are no firm rules for brands using social media - which is often the attraction. There are many examples of traditional businesses taking risks to converse with consumers on their own terms. Vauxhall built a YouTube channel to promote its ...

Google scraps agency search commissions to focus on YouTube

LONDON - Google's plan to axe ad commission will cut a swathe in search specialists' revenue....Early next year, Google is to scrap its search advertising commission system, which is worth more ... % to agencies running search ad campaigns with Google, based on how much is spent on behalf of advertisers ... -effective marketing tool. However, all this is set to change when Google pulls the commission model in January ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.