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Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ... , Google spent only $5m on marketing in 2004, a fraction of the amounts spent by competitors. It built its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
