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Northam takes on top Dentsu planning role

21 Jan 2010 | by By Noel Bussey

, and subsequent launch of, Google Chrome. At the same time, Dentsu London has been appointed to handle a number ...

Capital One seeks agency for UK online account

07 Jan 2010

for Capital One. Last year, Facebook was its second-biggest traffic source after Google. The pitch does ...

Govt rejects calls to curb Google dominance

02 Jul 2009 | by Our Parliamentary correspondent

LONDON - The Government has rejected pressure from MPs to weaken Google's domination of the online...rebuffed demands for Google's market share to be investigated by the Competition Commission. Lord Carter ... levy on search ads would have singled out Google. Tax changes will not be included in the Digital ... have now signed a Commons motion expressing concern that Google has boosted its share of the online ...

Google launches behavioural targeted advertising

11 Mar 2009 | by Anne Cassidy

LONDON - Google has launched a new behavioural targeted advertising system on the search engine...relevant. Google has said that users will have the choice to opt out of the advertising cookie ... -out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...

Tories create online "apology" from Gordon Brown

05 Mar 2009 | by Staff

The website, www.sorryfromgordon.com , encourages users to write a letter by selecting options from dropdown menus, and email the finished product to someone they think deserves an apology from the prime minister. The campaign is being promoted on Google Adwords, so anyone searching for "Gordon Brown ...

MPs seek curbs on Google

27 Feb 2009 | by Our Parliamentary correspondent

Politicians urge the Government to refer Google to Competition Commission....MPs are urging the Government to end Google's domination of the online search advertising market. Twenty-six MPs have signed a Commons motion expressing concern that Google has increased its share ... of the Labour MPs, said: "A monopoly is unhealthy. Google cornering the market is not good for competitive ...

Agencies line up for Diageo search brief

27 Feb 2009 | by Ian Darby

The alcoholic drinks giant, which owns brands including Smirnoff, Guinness and Baileys, is looking to expand its search marketing efforts following Google's decision to relax its ban on promoting "hard ... that Diageo's search marketing spend has been minimal because of the Google ban, Isobar, the Aegis digital ...

Agencies line up for Diageo search brief

26 Feb 2009 | by Ian Darby

The alcoholic drinks giant, which owns brands including Smirnoff, Guinness and Baileys, is looking to expand its search marketing efforts following Google's decision to relax its ban on promoting "hard ... that Diageo's search marketing spend has been minimal because of the Google ban, Isobar, the Aegis digital ...

The World: New York - Google abandons radio ad brokering enterprise

20 Feb 2009

Google is bringing to an end its efforts to broker the sale of radio ad spots....The search engine giant entered the radio ad sales business in January 2006 through the purchase of dMarc Broadcasting for $102 million. But Google struggled to make radio advertisers comfortable ... , the vice-president of product management at Google, said: "Deciding to close products is never easy. We ...

Editorial: MPs have to take blame for gambling problem

20 Feb 2009

It's a bit rich for MPs to be urging Google not to be carrying online gambling ads by appealing.... And, just to add to the hypocrisy of it all, the MPs say they back the view that Google's actions ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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