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Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

. It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about when, if at all, it will be brining its Google Wallet to the UK. Follow Sarah Shearman ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

-edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ... , but dodges suggestions that this comment is directed at Facebook or Google, both of which have come under ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

Uefa ramps up digital presence in Champions League final run-up

17 May 2012 | by Matthew Chapman

platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own...hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ... ." Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos with a direct link to Google+ that allows fans to share photos with their friends. Ex-Chelsea FC ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ...

Bing steps up challenge to Google with new 'social search' feature

11 May 2012 | by Sarah Shearman

and LinkedIn data, in a bid to challenge Google's new social search service....the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature. This courted controversy when it began rolling out in the US in March, because many claimed it pushed Google ... it was "a bad day for the internet" . Google s move prompted engineers from Facebook, Myspace and Twitter ...

Google showcases professional YouTube content

09 May 2012 | by Sarah Shearman

Google is continuing its drive to position YouTube as a premium content provider...in February . Essence handled the digital media for the campaign. Google unveiled initial plans ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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