15 Jul 2010
| by Mark Banham
giant Google today (15 July)....of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over the next few years.
In exchange, Google will work to create a "global trading desk" that will allow the advertising network to help Omnicom purchase ads more easily on Google s ad exchange. The internet firm ...
31 Oct 2008
| by Milly Glaister
LONDON - Google is to launch initiatives to increase understanding of how users consume online..., especially in the case of reaching YouTube's huge and avid viewer base, Google is investing in a three ...
, but consumer interest around it is huge," said Philip Miles, industry leader, agency, Google UK. "We believe ...
of the online video space." Google will be undertaking joint research projects with agencies to help ...
16 Oct 2008
| by Milly Glaister
, Google introduced e-commerce advertising on YouTube that allows users buy from Apple iTunes and Amazon ...
24 Jun 2008
| by John Reynolds
, driving, arcade, puzzle and other games for free. IPC claims Google Analytics shows the site has more ...
10 Jun 2008
| by Ben Bold
ads to Google. Icahn added: "I intend to ask our new board to hire a talented and experienced chief executive(attempting to replicate Google's success with Eric Schmidt) to replace Jerry Yang and return Jerry ...
30 May 2008
| by Tristan O'Carroll
LONDON - Following a decline in first quarter US paid-click search advertising, Google has managed...Last month, Google's paid clicks grew by 19.6% year on year, improving on a decline in its first ...
on year in February and by 2.7% year on year in March. The comScore paid-click data reveals only Google's US search ad performance, and Google's international business now contributes the majority ...
15 May 2008
| by Tristan O'Carroll
dynamic company and, more importantly, would be a force strong enough to compete with Google ...
10 Apr 2008
| by Tristan O'Carroll
LONDON - The IPA has criticised Google's plan to scrap advertisers' exclusive right to bid on key...and Ireland. Previously, companies could ask Google to protect their single word trademarks from rival bids. It is unclear how many companies in the UK and Ireland asked Google to do this. The change is associated only ...
their concerns about the impact on clients of what the IPA termed Google s unexpected and radical trademark ...
13 Mar 2008
| by Tristan O'Carroll
LONDON - Yahoo is in talks to join the Google-led OpenSocial platform, an alliance developing
11 Mar 2008
| by Tristan O'Carroll
LONDON - Google has completed its acquisition of online ad company, DoubleClick, after securing...Google rival Microsoft had been a vocal opponent of the acquisition, which deepens the search ...
on consumers, either in ad serving or in intermediation in online advertising markets . Eric Schmidt, Google s Chairman and chief executive, said: With DoubleClick, Google now has the leading display ad platform ...
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