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One customer's journey

, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...

Let's get serious

, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... driven Apple ahead, let's wait for the Samsung Galaxy S3 and Google Play to see if they change my mind ...

Shopping for brands

- in most cases, they are left at home and often forgotten. Google Wallet, NFC and other upcoming retail ... will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...

A Continuous Conversation

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ...

A beautiful collision

report by Google/Ipsos put smartphone penetration at nearly 50 per cent, confirming that more of us than ...

My Media Week: Ellie Edwards

potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ... with Google, there's always something new and this time it's Attribution and Conversion, plus an update ... Fleur Bennett from Google (Admeld) for one quick glass of wine on the way to meet my husband for dinner ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

industry. Last year, Google s executive chairman Eric Schmidt was named the Cannes Lions Media Person ...

Nike marketing boss attacks 'institutionally analogue' businesses

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers...., in simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came ... Google's Invite Media platform to display ads. Leading the way Pierre Naggar, managing director ... 's AppNexus (previously AdECN) and Google's Invite Media (also known as Ad Exchange). Both platforms were ...

Unilever tops 2012 Marketing Society Awards nominations

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.