Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
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As the Diamond Jubilee looms, new research has revealed the Queen retains the best online reputation of the royals.
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
Google has parted company with Northern Europe comms director Mike Harvey.
Google and Facebook should forge stronger relationships with governments and submit any proposed changes to consultations, tech comms experts have suggested.
Google's handling of the changes to its privacy policy has left users 'confused, worried and cynical', according to one comms chief.
Google is well known for its quirky offices, generous canteen and 'Thank Google it's Friday' social events.
Google+, the search giant's latest attempt to succeed in the social space, received 2.6 million unique visits in the UK in November last year, according to the first UK-specific traffic data from comScore.
Many Britons are unsure what exactly Google+ is, even if they claim to use it, new research suggests.
Google has confirmed that one of David Cameron's closest aides is set to take up a top comms role at the tech giant.
Google has taken on an agency to spearhead a major PR drive targeting UK businesses.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.