Facebook billionaire Zuckerberg to donate half his wealth to charity
10 Dec 2010 | by Ed Owen
-style communication , in an apparent attempt to challenge the rise of Google's Gmail. Meanwhile, beer brand Heineken ...
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Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
of difference for a brand proud of its maverick ways. GOOGLE - THE QUEST FOR CREATIVITY Bruce Daisley, Google's sales director of YouTube and display UK, challenged delegates to think about ideas and where ...
Apple's Steve Jobs slates challengers to iPad
19 Oct 2010 | by Ben Bold
manufacturers' plans to launch tablet computers, and the Google Android software that powers many of them....different handsets. He also condemned Google s previous insistence that its Android software was "open" and that Apple s was "closed", describing Google's words as a "smokescreen". He added that Apple s integration ... with the iPad, in August. Its budget HomeSurf tablet device, which runs on Google s Android operating system ...
PR Essays
15 Oct 2010 | by Andrew McCormick
only use PR and no advertising. Google is a good example. The TV spot is not as effective as it used ...
BP funds digital drive to promote oil-spill effort
15 Jun 2010 | by Andrew McCormick
The energy company is to follow up a $50m US TV ad campaign with global digital activity aimed at defending its role in the crisis. It will spend up to $1m a month buying keyword search terms on Google ... dedicated BP website. A sponsored link, running globally on Google, includes the message: Learn more about ...
We'll Call You - Ibis
21 Jan 2009 | by Staff Marketing
Ibis Good morning, customer relations. Mktg Hi, I was just looking to make a booking with you in the Euston Hotel as I have some friends coming. I have done a search on Google and a report by Which? has come up on cleanliness. I was just looking for some reassurance. Ibis In view of that ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
