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PR: searching for effective measurement

through to specific places,' he explains. Several web analytics packages (including the nascent Google ...

Brands fight bloggers with 'fact' websites

out and respond to comments being made elsewhere. For instance, last week Google employee Matt Cutts ...

Conference Preview: Getting down to business

Small, industry leader, business and industrial markets, Google; Matthew Jackson, senior marketing ...

PR: Rapid response

-engine-optimised press releases posted online 'direct to the consumer' and picked up and ranked by the likes of Google ...

Marketing Digital Report: Search - Just what brands are looking for

initially craved simplicity (hence Google's meteoric rise to near-ubiquity), today they are demanding more ... . Google has unveiled plans to expand its portfolio with the launch of an offline web browser called Google ... hopes of emulating Google's success and becoming the gateway to video search. 'Video consumption ...

Marketing League Table: Public relations - PR leagues

directors Jon Lonsdale, Sandy Purewall. Clients include Adecco, McAfee, Google. www.octopuscomms.net 62 ... . Clients include TrustMark, Tesco, Google. Member PRCA. www.cowpr.com 79 Camron Public Relations Founded ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.