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Google launches behavioural targeted advertising

LONDON - Google has launched a new behavioural targeted advertising system on the search engine...relevant. Google has said that users will have the choice to opt out of the advertising cookie ... -out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...

Agencies line up for Diageo search brief

The alcoholic drinks giant, which owns brands including Smirnoff, Guinness and Baileys, is looking to expand its search marketing efforts following Google's decision to relax its ban on promoting "hard ... that Diageo's search marketing spend has been minimal because of the Google ban, Isobar, the Aegis digital ...

McCann ComputerTan hoax gets record hits

,000 references on the search engine Google in the first full day of activity. CBS Outdoor cross-track projection ...

The Direct Approach: Shape up for the third age

with the brand. Google is the obvious example, but First Direct and BA also do many things well. The best ... insurance quote from a company because that brand came up first on Google, or because it's one ...

The Direct Approach: Going beyond ROI

, Amazon reviews, eBay ratings, search engines, Google and more. With access to such feedback, who ...

The Direct Approach: Roundtable discussion - Shout DM's credentials

to a shift in the business landscape that sees clients bypassing DM to go direct to Microsoft or Google ... , scan the barcode and Google it to see where it's cheapest." Another area where digital ...

Hotline: Google hunts for DM agency

Google is on the hunt for a DM agency for its UK business-to-business work. The company wants

Campaign Annual 2007: Medium of the Year - Google

Despite a reluctance to accept this award, Google has evolved into the definition of the modern...Google didn't want this award. Not because it doesn't value the praise its successes garner; nor ... later). No, Google didn't want to be Campaign's Medium of the Year because, in the rather terse words of a Google press officer: "Google is a search engine, not a medium." But we beg to differ ...

Campaign Annual 2007: That was the year that was - Adland's 2007

commercial team. But Bebo also sank money into its own advertising models. Google continued to dominate ...

The Week: Online News - Search charter unveiled

, and search engine accreditation from Google or Microsoft.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.