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Direct Agency of the Year: OgilvyOne

for the agency this year. Others included TUI, bmi, Air New Zealand, Google, Vertu, Transport for London ...

How to measure true engagement

the jargon and hyperbole with Google. I look online at some independent "what TV" websites, read some product ... of suppliers' websites and go back to Google to see if there is a voucher code to be had. I also pop into a few ...

We Want Action

was a desktop or laptop from which Google served as a window to the world. But now approximately 15 per ...

Get Real

they're treated like fools, as countless social media horror stories show. Google "Motrin social ...

What Next in Engagement

did the econometrics to show that TV advertising was driving people to the website and Google. If we hadn't, it would have been wrongly attributed to pay-per-click." Google is working with TV companies ...

What Next in Digital?

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

Confessions of an internet adman

and Google are all investing in various hardware, software and partnership models. Will this future TV ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.