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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Taming the data deluge

05 Apr 2012 | by David Benady

will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ... spend had soared 157% year on year to a total of 203.2m in 2011. Online share {"dataSourceUrl":"//docs.google ... spend {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2dXejdXVkNfQy1 ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

is captured by just four companies - Amazon, Apple, Google and Facebook - and it is no coincidence ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

. GOOGLE ROLLS OUT GOOGLE+ Google and Facebook's rivalry is one of the biggest marketing battles ... accounting for an increasing amount of time spent by people on the web, Google is prioritising its social strategy. In June came the long-awaited unveiling of Google+, its social network and answer ...

Guess pushes for social and e-commerce combination

13 Jul 2011 | by Nicola

Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google

Andrew Walmsley on Digital: Privacy is a case of respect

14 Apr 2011 | by Andrew Walmsley

as honeytraps, to lure us in so it can covertly monitor our behaviour. Of course, you won't use Google, and if you're even moderately paranoid, even Scroogle, which claims to anonymise your Google searches. So ... . Andrew Walmsley is a digital pluralist 30 SECONDS ON ... online data - Google claims ...

Interflora set for victory in AdWords legal battle with M&S

25 Mar 2011 | by Daniel Farey-Jones

2008. People searching for Interflora on Google have been served with ads for M S' flower delivery ... trademark in advertising by the competitor. The official did not have a problem with Google selling ... this opinion, Google's customers may well reconsider how extensively they want to use a competitor's mark ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

10 Feb 2011 | by Ed Owen

in retention. There is growth in mobile as a platform, and we are working with the likes of Google which ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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