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Digital & Direct: Mobile firms sell data stats

24 Feb 2009

' sites, Google and Facebook are the most visited by UK mobile web users, according to the GSM Association ...

EDF employs direct campaign to promote energy-saving package

29 Oct 2008 | by Joe Thomas

will be seeded on Orange, MSN, Yahoo, Virgin Media and Google with the aim of increasing brand awareness ...

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

demographic. TMG launches app Telegraph Media Group (TMG) is launching an application for Google Android ...

Direct choice: Google Maps for mobile

19 Aug 2008 | by Shelford Chandler, Executive creative director, The Marketing Store

When Google took on experiential agency Sense to raise awareness of its mobile services...Google has no formal brand guidelines; it simply requires everything it does is 'Googley'. Sense ... to mark your location on Google Maps), an array of coloured bean bags and a subtly branded Google ice-cream cart. Teams of brand ambassadors offered demonstrations of Google Maps on mobiles, showing consumers ...

Direct choice: Google for Dummies

15 Jul 2008 | by Alain Portmann, Co-founder, Web Liquid

A booklet from Google arrived in my mail today. Connecting People Using Google for Dummies is part...For a brand that has come to symbolise the power of digital, Google's use of direct marketing for this campaign is interesting (last year, it ran the booklet as an insert in the Daily Mail). Google recognises ... good instruction manual for everything from Google Earth to YouTube, I couldn't help but think ...

Land Rover mails car-match 'quiz'

24 Jun 2008 | by Staff

The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...

Land Rover mails car-match 'quiz'

24 Jun 2008 | by Staff

The mailing centres on a Google Earth-style image of a mountainous landscape, shaped like a brain, and asks consumers to detail their personal traits and opinions. Land Rover will use the information to work out which of its models would suit them best and offer respondents a test-drive in the appropriate ...

Mark Ritson on branding: It sometimes pays to come second

25 Oct 2006

. Wikipedia is up there with Google and eBay as one of the most familiar sites on the planet. It also has ...

News Analysis: Strength in numbers

05 Apr 2006 | by Mark Ritson

brands. Google (listed at seven, $37bn - £21.3bn) leads the pack but other dotcoms, such as Yahoo! (34 ... 5 10 Wal-Mart 6 n/a Google 7 38 ...

Search marketing: The big squeeze

21 Sep 2005

money on Google it would make it very hard for smaller competitors,' says Danny Barrasso, online ... the proprietary technology, and a few companies including Google, AOL and Yahoo! already dominate the search space ... , VERTICAL MARKETS DIRECTOR FOR EUROPE, GOOGLE Search will continue to strengthen its focus on the relevant ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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